Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you:

• Create an account or register on our platform
• Place an order or make a purchase
• Subscribe to our newsletter or promotional communications
• Contact us via email, phone, or our enquiry form
• Participate in surveys, contests, or promotions

Personal Information collected may include:

• Full name and contact details (email address, phone number)
• Billing and shipping address
• Payment information (processed securely via payment gateways; we do not store card data)
• Order history and purchase preferences
• Communications and correspondence with our team

Automatically Collected Information: When you visit our website, we automatically collect certain information about your device, including browser type, IP address, pages visited, time spent on pages, and referring URLs. This data is collected using cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including sending order confirmations and shipping updates
• To create and manage your account
• To provide customer support and respond to your queries
• To send promotional communications (only if you have opted in)
• To improve our website, products, and services based on your feedback and browsing behavior
• To detect, prevent, and address fraudulent transactions or abuse
• To comply with applicable legal obligations
• To notify you about changes to our services or policies

3. Cookies and Tracking Technologies

We use cookies — small text files stored on your device — to enhance your browsing experience. These include:

You can control cookies through your browser settings. However, disabling certain cookies may affect site functionality.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service Providers: Logistics partners, payment processors, and email service providers who assist us in operating our business
• Legal Compliance: When required by law, court order, or government authority
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
• With Your Consent: For any other purpose with your explicit permission

5. Data Security

We implement industry-standard security measures to protect your personal data, including:

• SSL encryption for all data transmission
• Secure payment processing via PCI-DSS compliant gateways
• Restricted access to personal data by authorized personnel only
• Regular security audits and assessments

Despite our best efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Order records are typically retained for 7 years as required by Indian tax laws. You may request deletion of your account data at any time by contacting us.

7. Your Rights

You have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Portability: Request a portable copy of your data in a structured format
• Objection: Object to processing of your data for certain purposes

To exercise any of these rights, please contact us at boutique@asfabrics.in.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of such sites and encourage you to review their privacy policies. This Privacy Policy applies only to information collected on our website.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a child, we will take steps to delete such information promptly.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: